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dyson.com

dyson.com may not be SSL secured

Free website and domain report on dyson.com

Last Updated: 8th October, 2020 Update Now
Overview

Snoop Summary for dyson.com

This is a free and comprehensive report about dyson.com. Dyson.com is hosted in Frankfurt am Main, Hesse in Germany on a server with an IP address of 52.59.125.242, where EUR is the local currency and the local language is German. Our records indicate that dyson.com is owned/operated by Dyson Ltd. Dyson.com is expected to earn an estimated $468 USD per day from advertising revenue. The sale of dyson.com would possibly be worth $341,849 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Dyson.com receives an estimated 110,732 unique visitors every day - an insane amount of traffic! This report was last updated 8th October, 2020.

About dyson.com

Site Preview: dyson.com dyson.com
Title: Dyson Appliances
Description: Dyson vacuum cleaners and information.
Keywords and Tags: online shopping
Related Terms: dyson akkusauger, dyson angebote, dyson beutellose staubsauger, dyson kabellose staubsauger, dyson kaufen, dyson online shop, dyson shop, dyson sortiment, dyson ventilatoren, mediaworld dyson
Fav Icon:
Age:
Domain Created:
Domain Updated: 29th September, 2020
Domain Expires:
Review

Snoop Score

3/5 (Great!)

Valuation

$341,849 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 11,735
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 110,732
Monthly Visitors: 3,370,322
Yearly Visitors: 40,417,042
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $468 USD
Monthly Revenue: $14,253 USD
Yearly Revenue: $170,919 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: dyson.com 9
Domain Name: dyson 5
Extension (TLD): com 3

Page Speed Analysis

Average Load Time: 1.79 seconds
Load Time Comparison: Faster than 52% of sites

PageSpeed Insights

Avg. (All Categories) 51
Performance 13
Accessibility 90
Best Practices 64
SEO 67
Progressive Web App 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.dyson.com/en
Updated: 28th September, 2020

2.01 seconds
First Contentful Paint (FCP)
38%
52%
10%

0.01 seconds
First Input Delay (FID)
96%
2%
2%

Simulate loading on desktop
13

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for dyson.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Defer offscreen images — Potential savings of 67 KiB
Time to Interactive can be slowed down by resources on the page. Dyson.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/vacuums-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
10594
10594
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/Air-treatment-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
10480
10480
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/Haircare-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
9133
9133
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/images/products/nav/Vacuum-cleaners.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
7322
7322
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/images/categories/lifestyle/Air%20quality.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
5823
5823
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/handdryers-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
5693
5693
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/products/hair-care/556/new-nav-pics/556_Desktop_Shopall_Haircare_West.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
5345
5345
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/services-and-support/support-nav/spares.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
5093
5093
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/Lighting-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
3569
3569
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/B2B-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
3001
3001
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/images/categories/lifestyle/Lighting-update.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
2687
2687
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Dyson.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Dyson.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-all.min.40158148b20a189b21f656de9de66b01.js
9218
4227
Enable text compression — Potential savings of 45 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://intljs.rmtag.com/117133.ct.js
68789
46443
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 140 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.dyson.com/en
137.459
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 95 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
24198
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
23165
https://cdn.decibelinsight.net/i/13812/216475/di.js
10458
https://connect.facebook.net/signals/config/1641248652785906?v=2.9.24&r=stable
10445
https://connect.facebook.net/signals/config/2420342874877669?v=2.9.24&r=stable
10410
https://www.hlserve.com/Delivery/ClientPaths/Library/onetag.js?cid=355
7766
https://beacon.riskified.com/?shop=www.dyson.com&sid=null
6295
https://cdn1.affirm.com/js/v2/affirm.js
4705
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
53
https://connect.facebook.net/en_US/fbevents.js
52

Diagnostics

Avoid chaining critical requests — 18 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Dyson.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 214 requests • 9,203 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
214
9423567
Media
1
5326896
Script
75
1651643
Image
53
1484241
Other
72
562675
Stylesheet
4
185368
Font
3
171145
Document
6
41599
Third-party
163
7616352
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
video
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Cord-free. Hassle-free. Powerful suction. With tools for deep cleaning anywhere…
0.51603915522422
Dyson's best purifier with Cryptomic™ technology.1 Shop now Strongest suction…
0.12681436483118
Price match promise Prices matched daily Free 2-day shipping Exclusions apply 2…
0.054195893014416
Search products or find support on our website
0.008310794374315
Cord-free. Hassle-free. Powerful suction. With tools for deep cleaning anywhere.
0.0073183462411105
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 14 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
7110
538
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
5380
375
https://cdn.decibelinsight.net/i/13812/216475/di.js
3316
249
https://s.go-mpulse.net/boomerang/AMNYS-6HFMW-CT7WV-2W68N-2MUCZ
1446
104
https://assets.adobedtm.com/015292f18572/d8d6709feb26/69f7fa16e0ce/RC33c25e8bcb38421db09a9944dded83f2-source.min.js
3029
97
https://www.dyson.com/en
890
96
https://www.dyson.com/en
1066
95
https://vmss.boldchat.com/aid/304403661577848281/bc.vms4/vms.js
2000
90
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
6236
71
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
7826
69
https://www.dyson.com/en
800
68
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/i18n.min.e56565868b512df6d2fefe44894551be.js
6920
57
https://cdn1.affirm.com/js/v2/affirm.js
2090
56
https://www.dyson.com/en
986
54
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://dyson.com/
0
219.3170003593
281
0
301
text/html
http://www.dyson.com/
219.75699998438
287.61200001463
934
0
301
https://www.dyson.com/
288.2430003956
426.24700022861
548
0
301
text/html
http://www.dyson.com/en
426.91500019282
495.20800029859
281
0
301
https://www.dyson.com/en
495.85700035095
632.3200003244
35190
313596
200
text/html
Document
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
649.91000015289
796.41800001264
264522
814389
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-all.min.40158148b20a189b21f656de9de66b01.js
650.12000035495
731.32200026885
9218
40391
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-common.min.904d1b288bc624dcb5b6324c2c2b5925.js
650.31900024042
732.23200021312
24473
100723
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
650.65700002015
813.42000002041
174619
1495112
200
text/css
Stylesheet
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
651.03000029922
767.01300032437
63985
193988
200
application/javascript
Script
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
651.3170003891
685.31300034374
125938
478794
200
application/x-javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main/resources/images/dyson-logo.svg
1625.460000243
1698.0179999955
1447
1744
200
image/svg+xml
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/images/products/nav/Vacuum-cleaners.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1625.5870000459
1656.1360000633
7589
7322
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/products/hair-care/556/new-nav-pics/556_Desktop_Shopall_Haircare_West.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1625.8020000532
1656.7760002799
5612
5345
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/images/categories/lifestyle/Air%20quality.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1625.9650001302
1929.933000356
6090
5823
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/images/categories/lifestyle/Lighting-update.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1626.1490001343
1655.6510003284
2954
2687
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/services-and-support/support-nav/spares.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1626.3800002635
1656.3470000401
5360
5093
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/B2B-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1626.5640002675
1655.3070000373
3268
3001
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/handdryers-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1626.7220000736
1658.679000102
5960
5693
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/Air-treatment-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1626.9610002637
1660.1770003326
10740
10480
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/vacuums-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1627.3210002109
1793.0160001852
10854
10594
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/Haircare-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1627.4860003032
1656.9850002415
9400
9133
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/for-business/business-refresh/nav-imagery-/Lighting-nav.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=292
1627.650000155
1746.457000263
3836
3569
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/homepage/wk-29-2020/Promo-Module-V8-Abs.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1025
1627.787000034
1746.873000171
20056
19796
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/oe-team-email-assets/transactional-email-assets/price_match.png?scl=1&fmt=png-alpha
1627.947000321
1924.6120001189
1325
1059
200
image/png
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/reasons-to-buy/free-next-day-delivery.png?scl=1&fmt=png-alpha
1628.095000051
1731.4000003971
3617
3351
200
image/png
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/korea/icons/5yr-warranty.png?scl=1&fmt=png-alpha
1628.2160002738
1661.2340002321
5601
5335
200
image/png
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/reasons-to-buy/money-back-guarantee.png?scl=1&fmt=png-alpha
1628.3610002138
1738.4790000506
8976
8710
200
image/png
Image
https://www.dyson.com/libs/dam/components/scene7/dynamicmedia/clientlibs/dynamicmedia.min.a97e0418f0d0d6fe2eea57c7dc5e8804.css
819.54900035635
847.6640000008
705
106
200
text/css
Stylesheet
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-dynamic-media.min.a97e0418f0d0d6fe2eea57c7dc5e8804.css
833.2890002057
862.74500004947
705
106
200
text/css
Stylesheet
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/viewer.min.4618b42d2de5cb16b5ebca7fdf77812d.js
1584.1360003687
1612.6560000703
1049
886
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/clientlibs/granite/jquery.min.1494c0abbe501301e2ab9daecc6082a8.js
1585.3079999797
1617.6510001533
35970
100237
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/clientlibs/granite/utils.min.4a192b590a2c2926fb000264370c0588.js
1623.9190003835
1655.034000054
3988
8118
200
application/javascript
Script
https://www.dyson.com/libs/dam/components/scene7/dynamicmedia/clientlibs/dynamicmedia.min.251c2ad48baced2c238e152e02d967d2.js
1624.1330001503
1655.8710001409
2140
3499
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-dynamic-media.min.ba6117049e7011e49c8a617b600b2765.js
1624.6120003052
1661.734000314
2339
3966
200
application/javascript
Script
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/i18n.min.e56565868b512df6d2fefe44894551be.js
1624.8030001298
1703.4269999713
2377
8961
200
application/javascript
Script
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/campaigns/lm-assets/Personalcare-556-CategoryPage-Hero-ROW_ABtest-V2.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1025
1628.584000282
1751.705000177
25286
25026
200
image/jpeg
Image
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
1624.9860003591
1767.1730001457
139716
772832
200
application/javascript
Script
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
1625.2200002782
1660.6330000795
18950
73014
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/helpers/0.bz2?bz2timestamp=1601318184279
1025.510000065
1283.516000025
594
14
200
application/x-bzip2
XHR
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/helpers/100K.bz2?bz2timestamp=1601318184544
1288.4720000438
1345.6900003366
101452
100834
200
application/x-bzip2
XHR
https://dpm.demdex.net/id?d_visid_ver=5.0.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_orgid=2E7EC23B54BE6D810A4C98BC%40AdobeOrg&d_nsid=0&ts=1601318184738
1482.4850000441
1507.8170001507
1165
364
200
application/json
XHR
https://assets.adobedtm.com/extensions/EP7b1fa4581fb94dd0961a981af9997765/AppMeasurement.min.js
1628.7890002131
1755.7580000721
12646
33388
200
application/x-javascript
Script
https://www.google-analytics.com/analytics.js
1629.5930002816
1641.0529999994
19293
46489
200
text/javascript
Script
https://gateway.foresee.com/sites/dysoncom/production/gateway.min.js
1629.7770002857
1651.7819999717
22977
177475
200
application/javascript
Script
https://saa.dyson.com/id?d_visid_ver=5.0.0&d_fieldgroup=A&mcorgid=2E7EC23B54BE6D810A4C98BC%40AdobeOrg&mid=87162712763480126333582678250057649071&ts=1601318184857
1600.7880000398
1673.7080002204
700
48
200
application/x-javascript
XHR
https://cm.everesttech.net/cm/dd?d_uuid=86624820845825413353564882667850169313
1629.9910000525
1676.2050003745
617
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https://saa.dyson.com/b/ss/dysonusprod/1/JS-2.20.0-LAWA/s02396830843351?AQB=1&ndh=1&pf=1&t=28%2F8%2F2020%2011%3A36%3A29%201%20420&sdid=5EBE8DCB4DEE76E1-54EADE0C7DE00ECB&mid=87162712763480126333582678250057649071&aamlh=7&ce=UTF-8&cdp=2&pageName=homepage&g=https%3A%2F%2Fwww.dyson.com%2Fen&cc=USD&ch=homepage&xact=D%3Dpi&events=event121%3D635%2Cevent122%3D3228%2Cevent123%3D641%2Cevent124%3D4320%2Cevent128%3D1676%2Cevent128%3D1693%2Cevent125%3D1671%2Cevent126%3D1671%2Cevent127%3D3091&aamb=6G1ynYcLPuiQxYZrsz_pkqfLG9yMXBpb2zX5dvJdYQJzPXImdj0y&v1=homepage&v2=landing&v3=homepage&v4=https%3A%2F%2Fwww.dyson.com%2Fen&c5=https%3A%2F%2Fwww.dyson.com%2Fen&v6=desktop&c7=87162712763480126333582678250057649071&v7=landscape&c10=D%3Dv2&v39=unknown&v40=guest&c41=new&v45=en&v46=di-216475-5E6BD9A4ACA4AE869469AA134080786079&v49=D%3Dc49&c50=first%20visit&v50=monday%7C1%3A36pm%7C2020-09-28&c52=D%3Dv52&v52=us&c53=729239505.1601318185&v55=available&v70=production%3A2020-09-28T12%3A20%3A07Z&v71=%2Fcontent%2Fdyson%2Fus%2Fen&v72=dyson%20vacuum%20cleaners%2C%20hair%20dryers%20and%20stylers%2C%20fans%2C%20humidifiers%2C%20hand%20dryers%20and%20lighting%20%7C%20dyson&c73=269022%3A0%2C303403%3A1%2C252776%3A6&s=800x600&c=24&j=1.6&v=N&k=Y&bw=1350&bh=940&mcorgid=2E7EC23B54BE6D810A4C98BC%40AdobeOrg&AQE=1
5889.0660000034
5966.2950001657
1271
43
200
image/gif
Image
https://c.riskified.com/v2/client_infos
5898.6810003407
5916.9660001062
575
0
200
text/plain
Other
https://c.riskified.com/v2/client_infos
5917.5090002827
5936.2320001237
518
0
201
text/plain
XHR
https://d16fk4ms6rqz1v.cloudfront.net/capture/legacy_receiver.js
5900.3640003502
5916.2449999712
3158
6371
200
application/javascript
Script
https://173c5b09.akstat.io/
6253.2570003532
6256.9369999692
0
0
-1
Other
https://analytics.twitter.com/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=nx89j&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.dyson.com%2Fen
7122.0320002176
7159.2690004036
964
31
200
application/javascript
Script
https://t.co/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=nx89j&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tw_document_href=https%3A%2F%2Fwww.dyson.com%2Fen
7122.981000226
7163.9750003815
689
43
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
668.361
9.544
850.865
10.493
865.535
749.783
1620.874
21.018
1642.369
28.781
1671.175
18.73
1694.754
8.881
1720.275
12.346
1732.794
20.38
1753.242
6.415
1777.43
71.405
1849.273
37.628
1893.229
15.091
1909.128
10.661
1919.86
20.193
1940.143
56.229
1998.439
57.041
2057.26
8.141
2067.086
36.87
2120.072
34.773
2155.803
24.628
2184.347
1075.078
3259.492
86.796
3347.051
9.308
3376.431
12.831
3390.532
11.596
3403.639
73.764
3481.869
14.468
3510.383
17.697
3533.729
10.445
3544.758
135.95
3684.491
14.036
3702.894
36.8
3750.987
7.974
3763.31
16.538
3779.965
17.202
3807.683
34.851
3845.954
6.861
3855.312
11.378
3875.9
25.601
3910.355
68.766
3985.101
7.48
3995.088
96.461
4098.911
32.195
4134.258
21.553
4156.273
53.826
4222.931
17.02
4241.621
7.646
4255.76
42.559
4311.879
8.306
4333.178
10.499
4343.736
11.53
4357.802
5.676
4364.843
94.706
4460.402
9.468
4469.911
248.859
4723.794
11.848
4747.879
5.355
4754.527
89.745
4852.643
96.714
4949.453
7.074
4960.457
8.67
5003.724
6.602
5010.544
10.556
5021.989
5.811
5028.314
12.585
5042.56
23.785
5067.254
5.615
5073.527
40.788
5124.268
9.38
5141.473
6.847
5148.36
5.185
5156.151
14.68
5170.997
16.185
5187.339
26.832
5214.208
7.604
5221.837
18.691
5250.541
18.044
5271.836
9.057
5288.138
7.44
5297.746
7.169
5306.689
6.618
5317.956
5.049
5333.005
24.426
5357.464
9.512
5378.106
10.125
5394.67
29.763
5430.76
17.918
5449.903
6.966
5456.905
17.083
5494.524
5.516
5501.134
5.87
5525.462
22.346
5550.212
9.266
5563.362
6.418
5574.101
5.304
5579.844
5.763
5590.004
7.44
5601.211
11.901
5614.88
14.378
5637.946
6.055
5657.144
9.766
5667.86
11.428
5704.222
13.363
5729.469
5.541
5743.979
103.862
5850.885
8.601
5859.51
12.234
5876.581
28.719
5907.009
14.138
5925.136
5.785
5936.031
7.804
5989.969
15.014
6262.632
24.395
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 649 KiB
Images can slow down the page's load time. Dyson.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.dyson.com/content/dam/dyson/adobetarget/homepage-personalisation/us/BallAnimal2.jpg
296165
291833
https://cimage.adobe.com/dyson/16662/pure-cool-cryptomic-new.jpg
210257
207182
https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/adobetarget/motifs/Dyson_V8_absolute_White.png?scl=1&fmt=png-alpha
62529
61627
https://dyson-h.assetsadobe2.com/is/image//content//dam/dyson/adobetarget/homepage-personalisation/us/corrale-motif.png?scl=1&fmt=png-alpha
35841
33948
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/campaigns/lm-assets/Personalcare-556-CategoryPage-Hero-ROW_ABtest-V2.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&fmt=pjpeg&wid=1920
65592
33149
https://cimage.adobe.com/dyson/16662/pure-hot-cool-crytomic-motif.png
29860
25981
https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/adobetarget/homepage-personalisation/us/corrale.jpg?cropPathE=desktop&fit=stretch,1&fmt=pjpeg&wid=634
16634
10842
Remove unused CSS — Potential savings of 166 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Dyson.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
174619
169534
Efficiently encode images — Potential savings of 399 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.dyson.co.uk/content/dam/dyson/adobetarget/video-homepage/V8_Absolute_HPVideo_FirstFrame.jpg
514289
408750
Serve images in next-gen formats — Potential savings of 631 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.dyson.co.uk/content/dam/dyson/adobetarget/video-homepage/V8_Absolute_HPVideo_FirstFrame.jpg
514289
477831
https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/adobetarget/motifs/Dyson_V8_absolute_White.png?scl=1&fmt=png-alpha
62529
32969
https://cimage.adobe.com/dyson/16662/pure-cool-cryptomic-new.jpg
210257
31633
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/campaigns/lm-assets/Personalcare-556-CategoryPage-Hero-ROW_ABtest-V2.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&fmt=pjpeg&wid=1920
65592
23576
https://dyson-h.assetsadobe2.com/is/image//content//dam/dyson/adobetarget/homepage-personalisation/us/corrale-motif.png?scl=1&fmt=png-alpha
35841
18107
https://cimage.adobe.com/dyson/16662/pure-hot-cool-crytomic-motif.png
29860
14508
https://s3.amazonaws.com/ps.projects/dyson/images/BoldChat-60x60-v1.png
15516
14100
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/homepage/wk-29-2020/Promo-Module-V8-Abs.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&fmt=pjpeg&wid=1920
48267
13757
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/images/sprite/sprite.png
28467
11633
https://www.dyson.com/content/dam/dyson/adobetarget/homepage-personalisation/us/BallAnimal2.jpg
296165
8283
Avoid multiple page redirects — Potential savings of 600 ms
Redirects can cause additional delays before the page can begin loading. Dyson.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://dyson.com/
190
http://www.dyson.com/
190
https://www.dyson.com/
150
http://www.dyson.com/en
70
https://www.dyson.com/en
0

Diagnostics

Avoid enormous network payloads — Total size was 4,001 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.dyson.co.uk/content/dam/dyson/adobetarget/video-homepage/V8_Absolute_HPVideo_FirstFrame.jpg
514876
https://www.dyson.com/content/dam/dyson/adobetarget/homepage-personalisation/us/BallAnimal2.jpg
296752
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
264522
https://cimage.adobe.com/dyson/16662/pure-cool-cryptomic-new.jpg
210573
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
174619
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
139716
https://connect.facebook.net/signals/config/2420342874877669?v=2.9.24&r=stable
136052
https://connect.facebook.net/signals/config/1641248652785906?v=2.9.24&r=stable
126757
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
125938
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/helpers/100K.bz2?bz2timestamp=1601318184544
101452
Reduce JavaScript execution time — 3.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.dyson.com/en
1910.846
1101.231
4.915
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
436.588
412.47
3.4
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
404.166
352.919
18.194
https://cdn.decibelinsight.net/i/13812/216475/di.js
376.474
344.11
4.32
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
350.717
295.613
11.58
Unattributable
314.47899999999
10.049
0.207
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
310.195
289.9
1.776
https://vmss.boldchat.com/aid/304403661577848281/bc.vms4/vms.js
102.368
19.716
1.285
https://s.go-mpulse.net/boomerang/AMNYS-6HFMW-CT7WV-2W68N-2MUCZ
99.778
55.482
4.237
https://gateway.foresee.com/code/19.12.3/fs.compress.js
85.108
81.419
0.587
https://assets.adobedtm.com/015292f18572/d8d6709feb26/69f7fa16e0ce/RC33c25e8bcb38421db09a9944dded83f2-source.min.js
77.309
74.461
0.164
https://beacon.riskified.com/?shop=www.dyson.com&sid=null
61.987
58.129
1.3
https://cdn1.affirm.com/js/v2/affirm.js
59.918
47.931
6.393
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/i18n.min.e56565868b512df6d2fefe44894551be.js
52.131
50.811
0.993
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
51.494
0.405
13.855

Metrics

First Contentful Paint — 2.0 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 4.2 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 5.5 s
The timing of the largest text or image that is painted.
Time to Interactive — 6.3 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,000 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.724
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 4.7 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 540 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 2.8 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 190 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive dyson.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,270 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Dyson.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
264522
790
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-all.min.40158148b20a189b21f656de9de66b01.js
9218
190
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-common.min.904d1b288bc624dcb5b6324c2c2b5925.js
24473
270
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
174619
670
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
63985
390
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
125938
590
Remove unused JavaScript — Potential savings of 645 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
264522
162676
https://connect.facebook.net/signals/config/2420342874877669?v=2.9.24&r=stable
136052
126717
https://connect.facebook.net/signals/config/1641248652785906?v=2.9.24&r=stable
126757
110404
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
139716
76739
https://cdn1.affirm.com/js/v2/affirm.js
83039
51717
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
63985
34354
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
125938
26894
https://s.go-mpulse.net/boomerang/AMNYS-6HFMW-CT7WV-2W68N-2MUCZ
51882
24504
https://intljs.rmtag.com/117133.ct.js
69349
23585
https://cdn.decibelinsight.net/i/13812/216475/di.js
63010
22780
Preload key requests — Potential savings of 1,540 ms
Key requests can be preloaded by using '<link rel=preload>'. Dyson.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Light.woff
1540
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Book.woff
1490
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Medium.woff
1440

Diagnostics

Serve static assets with an efficient cache policy — 110 resources found
Dyson.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://cimage.adobe.com/dyson/16662/pure-cool-cryptomic-new.jpg
0
210573
https://cimage.adobe.com/dyson/16662/pure-hot-cool-crytomic-motif.png
0
30174
https://s3.amazonaws.com/ps.projects/dyson/images/BoldChat-60x60-v1.png
0
15874
https://beacon.riskified.com/?shop=www.dyson.com&sid=null
0
12888
https://www.hlserve.com/Delivery/ClientPaths/Library/onetag.js?cid=355
0
11025
https://d16fk4ms6rqz1v.cloudfront.net/capture/legacy_receiver.js
0
3158
https://vms.boldchat.com/aid/304403661577848281/bc.pv?script=true&securevm=true&&blur=false&vm=true&poll=65000&swidth=800&sheight=600&sdpi=96&url=https%3A%2F%2Fwww.dyson.com%2Fen&wdid=6775529055525157289&idid=4710782264268972157&1601318188190&visitorToken=6716415281608359936&tabIdentifier=1123337529978511507&clientScheme=https&_bcvm_vrid_=true&_bcvm_vid_6775529055525157289=1601318188191Sundefined&_bcvm_vrid_6775529055525157289=1601318188192Sundefined&&hasbutton=false&fcbdid=303407292356356158
0
2016
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=57c27193-2747-4cfc-b482-5e04374bfc7c&_expected_cookie=f7a81a10e95c86c71ed3c348b762410e
0
737
https://ut.ra.linksynergy.com/jsp?cn=rmuid&ro=0&cb=___rmuid
0
591
https://tags.rd.linksynergy.com/cs?ns=lr&uid3=ea58d7979727133889fc248622f4b2bf3e69176d3d52280f969415989c9af4706ac34734d8e453ee
0
474
https://consent.linksynergy.com/consent/v2/p?rmch=cs&tp=gdpr&domain=www.dyson.com&sought=false&attr_sid=117133&aff_mid=36310&in_scope=false&purposes=&vendors=&ext_id=21d603f7-847a-4737-8406-3a71e551e6dc
0
352
https://ut.ra.linksynergy.com/t?tp=nl&so=ni&sid=117133&uid=1601318188841.1393898036.8907042.117133.814952206.&jsv=b.3.001%3Ac.3.001%3As.3.001&uts=1&tfs=1066417&uvc=1&pgc=1&lig=2&tpd=%7C&tvd=%3A&prtcl=https%3A&ppth=%2Fen&pgn=&sby=www.dyson.com&sus=0&gdpr=00e0%3A21d603f7-847a-4737-8406-3a71e551e6dc%3A2&igclid=1&rmch=ra
0
352
https://nypi.dc-storm.com/t?tp=ilk&sid=117133&uid=1601318188841.1393898036.8907042.117133.814952206.&gdpr=00e0:21d603f7-847a-4737-8406-3a71e551e6dc:2&rmch=ra
0
349
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Avoid an excessive DOM size — 1,558 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,558
Maximum DOM Depth
SHOW DETAILS
22
Maximum Child Elements
SHOW DETAILS
43
Minimize main-thread work — 5.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
3597.569
Other
597.35999999999
Rendering
352.357
Style & Layout
263.212
Parse HTML & CSS
156.847
Garbage Collection
152.741
Script Parsing & Compilation
149.961
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Book.woff
119.01099979877
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Light.woff
83.920000120997
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Medium.woff
36.957000382245
Reduce the impact of third-party code — Third-party code blocked the main thread for 280 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
71058
182.564
SHOW DETAILS
162706
97.968
SHOW DETAILS
299323
0
SHOW DETAILS
101727
0
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SHOW DETAILS
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0
SHOW DETAILS
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SHOW DETAILS
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SHOW DETAILS
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SHOW DETAILS
20600
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SHOW DETAILS
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SHOW DETAILS
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0
SHOW DETAILS
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SHOW DETAILS
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SHOW DETAILS
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SHOW DETAILS
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1572
0
SHOW DETAILS
1445
0
SHOW DETAILS
1265
0
SHOW DETAILS
595
0
SHOW DETAILS
490
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
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https://www.dyson.com/en
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90

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of dyson.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Dyson.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Dyson.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Shop now

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Save $100 on the Dyson V8 Absolute
h6

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
64

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that dyson.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
Modernizr
3.8.0
Vue
boomerang.js
1.632.0
core-js
3.4.1: global, 3.0.0: pure

Audits

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://dyson.com/
http://www.dyson.com/
http://www.dyson.com/en
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning URL
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://i.salecycle.com/impression?msgId=82889cd4-8c7a-4622-aa44-00a79d138e07
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://173c5b09.akstat.io/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://cdn.decibelinsight.net/i/13812/216475/di.js
WebSocket connection to 'wss://collection.decibelinsight.net/i/13812/ws/' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
https://s.salecycle.com/dyson_group_one/bundle.js
WebSocket connection to 'wss://ws.salecycle.com/ws?siteID=6362c0f1-6851-4739-8d70-2b9a0044763b&machineGUID=2ebf7988-7f94-4073-ba42-da5f4d3f61bb&tabID=90d30e28-88b4-453d-bd3b-f2fea7f90747' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
https://s.salecycle.com/dyson_group_one/bundle.js
WebSocket connection to 'wss://ws.salecycle.com/ws?siteID=6362c0f1-6851-4739-8d70-2b9a0044763b&machineGUID=2ebf7988-7f94-4073-ba42-da5f4d3f61bb&tabID=90d30e28-88b4-453d-bd3b-f2fea7f90747' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
https://s.salecycle.com/iframe_receiver/bundle.js
https://s.salecycle.com/iframe_receiver/bundle.js.map
67

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for dyson.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of dyson.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
Document doesn't have a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of dyson.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of dyson.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 29.5 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://dyson.com/
http://www.dyson.com/
http://www.dyson.com/en
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 49
Performance 1
Accessibility 90
Best Practices 57
SEO 71
Progressive Web App 25
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.dyson.com/en
Updated: 28th September, 2020

3.00 seconds
First Contentful Paint (FCP)
23%
52%
25%

0.02 seconds
First Input Delay (FID)
87%
7%
6%

Simulate loading on mobile
1

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for dyson.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Dyson.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Dyson.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-all.min.40158148b20a189b21f656de9de66b01.js
9218
4227
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 100 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.dyson.com/en
96.441
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Diagnostics

Avoid chaining critical requests — 18 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Dyson.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 204 requests • 9,229 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
204
9450899
Media
1
5326896
Script
75
1651196
Image
52
1511569
Other
62
557653
Stylesheet
4
185368
Font
3
171145
Document
7
47072
Third-party
155
7945699
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
video
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Cord-free. Hassle-free. Powerful suction. With tools for deep cleaning anywhere…
0.35259255856411
Price match promise Prices matched daily Free 2-day shipping Exclusions apply 2…
0.11634126932379
div
0.096484375
Search products or find support on our website
0.0019760640305558
div
0.0014275002371017
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
32550
2032
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
26250
1336
https://intljs.rmtag.com/117133.ct.js
18570
377
https://assets.adobedtm.com/015292f18572/d8d6709feb26/69f7fa16e0ce/RC33c25e8bcb38421db09a9944dded83f2-source.min.js
10410
349
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
29384
313
https://s.go-mpulse.net/boomerang/AMNYS-6HFMW-CT7WV-2W68N-2MUCZ
6042
293
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
35035
209
https://cdn1.affirm.com/js/v2/affirm.js
7680
205
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/i18n.min.e56565868b512df6d2fefe44894551be.js
31620
197
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
34660
186
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
35244
160
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
35523
142
https://beacon.riskified.com/?shop=www.dyson.com&sid=null
14988
136
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
34903
132
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
35665
127
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
35404
119
https://assets.adobedtm.com/015292f18572/d8d6709feb26/69f7fa16e0ce/RCcdea279483ab44c99a4262277c0bac27-source.min.js
10815
117
https://www.googletagmanager.com/gtag/js?id=DC-4637255&l=dyson_gtag_dl&cx=c
19590
117
https://s.salecycle.com/dyson_group_one/bundle.js
14880
108
https://gateway.foresee.com/code/19.12.3/fs.compress.js
17190
101
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://dyson.com/
0
216.72599995509
265
0
301
text/html
http://www.dyson.com/
217.32299996074
368.82900004275
935
0
301
https://www.dyson.com/
369.40500000492
397.86300004926
524
0
301
text/html
http://www.dyson.com/en
398.47799995914
428.44399996102
285
0
301
https://www.dyson.com/en
428.86099999305
524.30399996229
35183
313596
200
text/html
Document
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
541.66099999566
1032.2829999495
264522
814389
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-all.min.40158148b20a189b21f656de9de66b01.js
541.88799997792
572.47200002894
9218
40391
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-common.min.904d1b288bc624dcb5b6324c2c2b5925.js
542.12800005917
587.99599995837
24473
100723
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
542.33099997509
1005.4059999529
174619
1495112
200
text/css
Stylesheet
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
542.56700002588
577.57700001821
63985
193988
200
application/javascript
Script
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
543.0059999926
667.86299995147
125938
478794
200
application/x-javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main/resources/images/dyson-logo.svg
1780.728999991
1858.8310000487
1447
1744
200
image/svg+xml
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/homepage/wk-29-2020/Promo-Module-V8-Abs.jpg?$responsive$&cropPathE=mobile&fit=stretch,1&wid=325
1780.9470000211
1815.0860000169
11222
10962
200
image/jpeg
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/oe-team-email-assets/transactional-email-assets/price_match.png?scl=1&fmt=png-alpha
1781.0740000568
1811.4399999613
1325
1059
200
image/png
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/reasons-to-buy/free-next-day-delivery.png?scl=1&fmt=png-alpha
1781.1960000545
1809.5240000403
3617
3351
200
image/png
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/korea/icons/5yr-warranty.png?scl=1&fmt=png-alpha
1781.4639999997
1863.1830000086
5601
5335
200
image/png
Image
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/reasons-to-buy/money-back-guarantee.png?scl=1&fmt=png-alpha
1781.6149999853
1859.6810000017
8976
8710
200
image/png
Image
https://www.dyson.com/libs/dam/components/scene7/dynamicmedia/clientlibs/dynamicmedia.min.a97e0418f0d0d6fe2eea57c7dc5e8804.css
1011.7099999916
1043.8769999892
705
106
200
text/css
Stylesheet
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-dynamic-media.min.a97e0418f0d0d6fe2eea57c7dc5e8804.css
1045.3930000076
1074.758999981
705
106
200
text/css
Stylesheet
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/viewer.min.4618b42d2de5cb16b5ebca7fdf77812d.js
1069.2910000216
1097.2070000134
1049
886
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/clientlibs/granite/jquery.min.1494c0abbe501301e2ab9daecc6082a8.js
1738.3990000235
1771.3999999687
35970
100237
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/clientlibs/granite/utils.min.4a192b590a2c2926fb000264370c0588.js
1779.378999956
1811.2160000019
3988
8118
200
application/javascript
Script
https://www.dyson.com/libs/dam/components/scene7/dynamicmedia/clientlibs/dynamicmedia.min.251c2ad48baced2c238e152e02d967d2.js
1779.5570000308
1810.9699999914
2140
3499
200
application/javascript
Script
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-dynamic-media.min.ba6117049e7011e49c8a617b600b2765.js
1780.0000000279
1811.7759999586
2339
3966
200
application/javascript
Script
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/i18n.min.e56565868b512df6d2fefe44894551be.js
1780.1410000538
1850.7949999766
2377
8961
200
application/javascript
Script
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/campaigns/lm-assets/Personalcare-556-CategoryPage-Hero-ROW_ABtest-V2.jpg?$responsive$&cropPathE=mobile&fit=stretch,1&wid=325
1781.7900000373
1809.1319999658
10835
10575
200
image/jpeg
Image
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
1780.2720000036
1824.493000051
139716
772832
200
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https://aa.agkn.com/adscores/g.pixel?sid=9212282598&_ppid=b6ee48c7-8d4f-42a7-82a4-329523c82114&_segid=99&iid=07c94b0d-d29d-4256-8423-d0fb27a071f9
5554.9680000404
5620.1959999744
594
0
302
https://idsync.rlcdn.com/1000.gif?memo=CPf8GxIwCiwIARCd5gEaJDU3ZmViYzFjLWY4ZGItZTdjYy0xNGUxLTNlNzlkMzE0M2NkZhAAGg0IztrI-wUSBQjoBxAAQgBKAA
5557.3790000053
5613.0630000262
639
0
307
https://i.salecycle.com/impression?msgId=c3c96c99-ce23-46a9-870e-9fffd1755a39
5589.3820000347
5591.9330000179
0
0
-1
Other
https://173e2546.akstat.io/
5611.2859999994
5616.997999954
0
0
-1
Other
https://tags.rd.linksynergy.com/cs?ns=lr&uid3=43f45708c41bc490e35680217a16a89e3d39aa49293a7b3c5b6157d3e46979aa6ac34734d8e453ee
5613.4379999712
5644.4940000074
474
37
200
image/gif
Image
https://img.riskified.com/img/image-l.gif?t=16013182223090.6109115110132124&c=7nywtssvfrijebafxfqgpjkfmvivnw&p=jgsio8&a=null&o=www.dyson.com&rt=1601318221708
5617.0589999529
5638.3790000109
271
35
200
image/gif
Image
https://px0.pbbl.co/adadvisor.gif?segment=000&_ppid=b6ee48c7-8d4f-42a7-82a4-329523c82114&_segid=99&_zip=&hk=&iid=07c94b0d-d29d-4256-8423-d0fb27a071f9&mt=&bd=
5620.4729999881
5668.6289999634
361
42
200
image/gif
Image
https://c.riskified.com/v2/client_infos
5691.0680000437
5711.5510000149
575
0
200
text/plain
Other
https://c.riskified.com/v2/client_infos
5712.2169999639
5732.5110000093
518
0
201
text/plain
XHR
https://d16fk4ms6rqz1v.cloudfront.net/capture/legacy_receiver.js
5693.7179999659
5728.489000001
3159
6371
200
application/javascript
Script
https://saa.dyson.com/b/ss/dysonusprod/1/JS-2.20.0-LAWA/s02037077796265?AQB=1&ndh=1&pf=1&t=28%2F8%2F2020%2011%3A37%3A2%201%20420&sdid=2423112CABA0FBD0-16CE6BE24F1EEE51&mid=33648024401860993180464523423489532372&aamlh=7&ce=UTF-8&cdp=2&pageName=homepage&g=https%3A%2F%2Fwww.dyson.com%2Fen&cc=USD&ch=homepage&xact=D%3Dpi&events=event121%3D525%2Cevent122%3D3166%2Cevent123%3D531%2Cevent124%3D4093%2Cevent128%3D1859%2Cevent128%3D1867%2Cevent125%3D1854%2Cevent126%3D1854%2Cevent127%3D3004&aamb=6G1ynYcLPuiQxYZrsz_pkqfLG9yMXBpb2zX5dvJdYQJzPXImdj0y&v1=homepage&v2=landing&v3=homepage&v4=https%3A%2F%2Fwww.dyson.com%2Fen&c5=https%3A%2F%2Fwww.dyson.com%2Fen&v6=mobile&c7=33648024401860993180464523423489532372&v7=portrait&c10=D%3Dv2&v39=unknown&v40=guest&c41=new&v45=en&v46=di-216475-5E6BD9A4ACBBAE8690EAAA13408078E671&v49=D%3Dc49&c50=first%20visit&v50=monday%7C1%3A37pm%7C2020-09-28&c52=D%3Dv52&v52=us&c53=1727344510.1601318219&v55=available&v70=production%3A2020-09-28T12%3A20%3A07Z&v71=%2Fcontent%2Fdyson%2Fus%2Fen&v72=dyson%20vacuum%20cleaners%2C%20hair%20dryers%20and%20stylers%2C%20fans%2C%20humidifiers%2C%20hand%20dryers%20and%20lighting%20%7C%20dyson&c73=303403%3A1%2C269022%3A0%2C252776%3A7&s=360x640&c=24&j=1.6&v=N&k=Y&bw=360&bh=640&mcorgid=2E7EC23B54BE6D810A4C98BC%40AdobeOrg&AQE=1
5755.8790000621
5774.4240000611
1271
43
200
image/gif
Image
https://analytics.twitter.com/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=nx89j&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.dyson.com%2Fen
6975.3379999893
7017.6360000623
964
31
200
application/javascript
Script
https://t.co/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=nx89j&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tw_document_href=https%3A%2F%2Fwww.dyson.com%2Fen
6975.684999954
7014.8569999728
688
43
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
560.172
9.816
1042.985
11.37
1101.745
668.217
1776.019
21.936
1798.353
22.025
1820.396
11.559
1836.267
7.623
1851.339
16.403
1869.297
11.94
1885.383
5.722
1907.328
25.747
1933.635
14.521
1955.057
19.83
1976.557
9.76
1986.646
49.28
2038.933
6.258
2045.583
8.691
2056.284
51.355
2107.666
23.422
2134.96
18.661
2159.443
22.997
2182.884
1016.193
3202.964
6.684
3210.631
78.369
3305.035
19.454
3324.505
15.985
3340.504
92.948
3433.469
14.245
3460.684
8.903
3476.041
16.818
3494.062
8.188
3504.837
7.709
3513.464
16.156
3530.204
14.443
3547.73
33.076
3581.123
104.721
3693.747
9.041
3712.071
8.881
3733.807
7.68
3748.937
39.886
3789.94
9.191
3801.602
13.179
3828.607
29.816
3858.452
5.266
3866.689
5.441
3872.336
27.268
3900.879
11.962
3913.518
6.704
3920.501
35.489
3960.74
25.284
3986.93
11.336
3998.826
5.583
4007.965
31.742
4043.082
10.684
4059.472
30.849
4096.14
10.276
4107.981
9.187
4119.854
73.218
4196.173
9.038
4211.855
8.099
4227.376
8.518
4236.262
10.545
4254.09
6.006
4260.519
5.722
4267.933
6.584
4313.085
6.646
4809.358
87.342
4953.122
29.217
4987.776
18.782
5010.5
6.363
5016.88
8.07
5024.983
16.488
5046.048
14.343
5067.373
26.979
5103.922
7.181
5112.027
6.103
5118.146
16.667
5139.206
8.283
5147.694
15.102
5167.749
24.387
5193.953
7.264
5214.787
8.087
5223.165
7.296
5230.496
17.711
5248.239
12.709
5260.983
94.147
5372.815
7.612
5381.451
7.734
5393.471
29.129
5429.307
7.852
5445.354
24.52
5494.183
6.161
5505.407
7.7
5513.777
10.964
5526.155
5.794
5552.875
9.861
5563.26
12.385
5603.919
13.111
5624.623
19.72
5654.414
10.712
5671.997
33.893
5706.79
7.798
5774.231
13.897
5917.185
12.493
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Enable text compression — Potential savings of 45 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://intljs.rmtag.com/117133.ct.js
68789
46443
Avoid serving legacy JavaScript to modern browsers — Potential savings of 95 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
24198
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
23165
https://cdn.decibelinsight.net/i/13812/216475/di.js
10458
https://connect.facebook.net/signals/config/1641248652785906?v=2.9.24&r=stable
10445
https://connect.facebook.net/signals/config/2420342874877669?v=2.9.24&r=stable
10410
https://www.hlserve.com/Delivery/ClientPaths/Library/onetag.js?cid=355
7766
https://beacon.riskified.com/?shop=www.dyson.com&sid=null
6295
https://cdn1.affirm.com/js/v2/affirm.js
4707
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
53
https://connect.facebook.net/en_US/fbevents.js
52

Metrics

First Contentful Paint — 8.3 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 17.3 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 23.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 29.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 4,990 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.57
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 22.6 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 2,030 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 9.4 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 1,240 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive dyson.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 15960 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 5,650 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Dyson.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
264522
1530
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-all.min.40158148b20a189b21f656de9de66b01.js
9218
180
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-common.min.904d1b288bc624dcb5b6324c2c2b5925.js
24473
180
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
174619
1980
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
63985
480
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
125938
1980
Properly size images — Potential savings of 416 KiB
Images can slow down the page's load time. Dyson.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cimage.adobe.com/dyson/16662/v11-cord-free.jpg
341793
318001
https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/adobetarget/motifs/Dyson_V8_absolute_White.png?scl=1&fmt=png-alpha
62529
58547
https://dyson-h.assetsadobe2.com/is/image//content//dam/dyson/adobetarget/homepage-personalisation/us/corrale-motif.png?scl=1&fmt=png-alpha
35841
27477
https://dyson-h.assetsadobe2.com/is/image//content//dam/dyson/adobetarget/homepage-personalisation/us/pure-cool-humidify-motif.png?scl=1&fmt=png-alpha
40112
17790
https://cimage.adobe.com/dyson/16662/v11-motif.png
11073
4363
Defer offscreen images — Potential savings of 228 KiB
Time to Interactive can be slowed down by resources on the page. Dyson.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/homepage/dyson-overview-page-jda.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
77564
77564
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/x-category/dyson-demo/Exterior-Tile.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
73774
73774
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/outlet/Outlet-Homepage-Tile.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
29206
29206
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/images/sprite/sprite.png
28467
28467
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/home/usa-homepage/RTB-TIle.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
24682
24682
Remove unused CSS — Potential savings of 167 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Dyson.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
174619
170520
Remove unused JavaScript — Potential savings of 667 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
264522
162088
https://connect.facebook.net/signals/config/2420342874877669?v=2.9.24&r=stable
136052
126717
https://connect.facebook.net/signals/config/1641248652785906?v=2.9.24&r=stable
126757
110404
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
139716
76720
https://cdn1.affirm.com/js/v2/affirm.js
83085
51790
https://cdn.decibelinsight.net/i/13812/216475/di.js
63010
46396
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
63985
34377
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
125938
26882
https://s.go-mpulse.net/boomerang/AMNYS-6HFMW-CT7WV-2W68N-2MUCZ
51882
24504
https://intljs.rmtag.com/117133.ct.js
69349
23585
Efficiently encode images — Potential savings of 399 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.dyson.co.uk/content/dam/dyson/adobetarget/video-homepage/V8_Absolute_HPVideo_FirstFrame.jpg
514289
408750
Serve images in next-gen formats — Potential savings of 622 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.dyson.co.uk/content/dam/dyson/adobetarget/video-homepage/V8_Absolute_HPVideo_FirstFrame.jpg
514289
477831
https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/adobetarget/motifs/Dyson_V8_absolute_White.png?scl=1&fmt=png-alpha
62529
32969
https://dyson-h.assetsadobe2.com/is/image//content//dam/dyson/adobetarget/homepage-personalisation/us/corrale-motif.png?scl=1&fmt=png-alpha
35841
18107
https://dyson-h.assetsadobe2.com/is/image//content//dam/dyson/adobetarget/homepage-personalisation/us/pure-cool-humidify-motif.png?scl=1&fmt=png-alpha
40112
17992
https://s3.amazonaws.com/ps.projects/dyson/images/BoldChat-60x60-v1.png
15516
14100
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/images/sprite/sprite.png
28467
11633
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/x-category/dyson-demo/Exterior-Tile.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
73774
10472
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/homepage/dyson-overview-page-jda.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
77564
9894
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/adobetarget/homepage-personalisation/us/DysonPureHumidifyCool.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
29093
9213
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/campaigns/lm-assets/Personalcare-556-CategoryPage-Hero-ROW_ABtest-V2.jpg?$responsive$&cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
29483
9091
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/us/outlet/Outlet-Homepage-Tile.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
29206
8610
https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/adobetarget/homepage-personalisation/us/DysonPureHumidifyCool.jpg?cropPathE=desktop&fit=stretch,1&fmt=pjpeg&wid=634
28565
8329
https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/home/usa-homepage/RTB-TIle.jpg?cropPathE=mobile&fit=stretch,1&fmt=pjpeg&wid=640
24682
8280
Avoid multiple page redirects — Potential savings of 1,920 ms
Redirects can cause additional delays before the page can begin loading. Dyson.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://dyson.com/
630
http://www.dyson.com/
630
https://www.dyson.com/
480
http://www.dyson.com/en
180
https://www.dyson.com/en
0
Preload key requests — Potential savings of 9,390 ms
Key requests can be preloaded by using '<link rel=preload>'. Dyson.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Book.woff
9390
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Light.woff
9150
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Medium.woff
8340

Diagnostics

Avoid enormous network payloads — Total size was 4,027 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.dyson.co.uk/content/dam/dyson/adobetarget/video-homepage/V8_Absolute_HPVideo_FirstFrame.jpg
514876
https://cimage.adobe.com/dyson/16662/v11-cord-free.jpg
342108
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
264522
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.e0919134cb41b8cd5d144abb4f2c41de.css
174619
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
139716
https://connect.facebook.net/signals/config/2420342874877669?v=2.9.24&r=stable
136052
https://connect.facebook.net/signals/config/1641248652785906?v=2.9.24&r=stable
126757
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
125938
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/helpers/100K.bz2?bz2timestamp=1601318218176
101452
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main/resources/icons/icons.sprite.svg
92653
Serve static assets with an efficient cache policy — 109 resources found
Dyson.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://cimage.adobe.com/dyson/16662/v11-cord-free.jpg
0
342108
https://s3.amazonaws.com/ps.projects/dyson/images/BoldChat-60x60-v1.png
0
15874
https://beacon.riskified.com/?shop=www.dyson.com&sid=null
0
12889
https://cimage.adobe.com/dyson/16662/v11-motif.png
0
11387
https://www.hlserve.com/Delivery/ClientPaths/Library/onetag.js?cid=355
0
11025
https://d16fk4ms6rqz1v.cloudfront.net/capture/legacy_receiver.js
0
3159
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https://www.google-analytics.com/analytics.js
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Avoid an excessive DOM size — 1,556 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,556
Maximum DOM Depth
SHOW DETAILS
22
Maximum Child Elements
SHOW DETAILS
44
Reduce JavaScript execution time — 12.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.dyson.com/en
5733.3
4131.924
16.444
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head.min.d420ad174ccfb7d9996680b8b28f3af8.js
1580.584
1520.892
13.136
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
1563.82
1345.792
88.752
https://www.dyson.com/public/3a97b9856no185a9f94cb2936fe4713
1344.564
1258.484
5.9
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
1117.968
936.948
43.796
Unattributable
1105.896
38.344
0.708
https://s.go-mpulse.net/boomerang/AMNYS-6HFMW-CT7WV-2W68N-2MUCZ
741.188
497.708
19.484
https://intljs.rmtag.com/117133.ct.js
429.2
112.112
5.396
https://gateway.foresee.com/code/19.12.3/fs.compress.js
317.164
293.904
3.052
https://assets.adobedtm.com/015292f18572/d8d6709feb26/69f7fa16e0ce/RC33c25e8bcb38421db09a9944dded83f2-source.min.js
276.692
265.776
0.576
https://beacon.riskified.com/?shop=www.dyson.com&sid=null
250.12
237.596
3.888
https://cdn1.affirm.com/js/v2/affirm.js
218.624
177.78
23.112
https://www.dyson.com/libs/dam/components/scene7/common/clientlibs/i18n.min.e56565868b512df6d2fefe44894551be.js
188.136
182.188
4.62
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
167.984
1
45.592
https://s.salecycle.com/dyson_group_one/bundle.js
151.396
130.44
15.628
https://www.googletagmanager.com/gtag/js?id=AW-834320990&l=dyson_gtag_dl
122.484
110.82
7.696
https://www.googletagmanager.com/gtag/js?id=DC-4637255&l=dyson_gtag_dl&cx=c
120.7
105.664
10.932
https://cdn.decibelinsight.net/i/13812/216475/di.js
111.048
85.3
14.396
https://www.google-analytics.com/analytics.js
103.456
65.536
5.024
https://connect.facebook.net/signals/config/2420342874877669?v=2.9.24&r=stable
98.08
48.636
36.292
https://connect.facebook.net/signals/config/1641248652785906?v=2.9.24&r=stable
97.548
50.064
34.992
https://static.criteo.net/js/ld/ld.js
87.684
81.832
3.744
https://vmss.boldchat.com/aid/304403661577848281/bc.vms4/vms.js
77.684
58.72
4.664
https://gateway.foresee.com/sites/dysoncom/production/gateway.min.js
74.736
30.984
23.22
https://cdn.pbbl.co/r/1343.js
68.316
55.388
10.576
https://s.pinimg.com/ct/lib/main.2424edb5.js
66.216
51.832
3.232
https://connect.facebook.net/en_US/fbevents.js
65.952
49.88
11.828
https://www.dyson.com/etc.clientlibs/clientlibs/granite/jquery.min.1494c0abbe501301e2ab9daecc6082a8.js
65.308
51
6.524
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-common.min.904d1b288bc624dcb5b6324c2c2b5925.js
61.716
36.524
5.976
https://s.salecycle.com/iframe_receiver/bundle.js
50.268
36.8
4.692
Minimize main-thread work — 17.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
12491.06
Other
1797.68
Style & Layout
858.556
Script Parsing & Compilation
605.68
Garbage Collection
509.432
Rendering
507.592
Parse HTML & CSS
472.968
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Book.woff
32.998000038788
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Light.woff
187.56900005974
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-head/resources/fonts/DysonFutura-Medium.woff
34.300999948755
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,730 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
162662
1030.496
SHOW DETAILS
53102
219.772
SHOW DETAILS
69349
149.952
SHOW DETAILS
88144
112.792
SHOW DETAILS
15337
84.44
SHOW DETAILS
74300
57.116
SHOW DETAILS
102608
44.76
SHOW DETAILS
22094
15.368
SHOW DETAILS
21839
13.692
SHOW DETAILS
299323
0
SHOW DETAILS
65663
0
SHOW DETAILS
45492
0
SHOW DETAILS
21228
0
SHOW DETAILS
20065
0
SHOW DETAILS
19036
0
SHOW DETAILS
15874
0
SHOW DETAILS
9754
0
SHOW DETAILS
9673
0
SHOW DETAILS
8998
0
SHOW DETAILS
8937
0
SHOW DETAILS
4394
0
SHOW DETAILS
3473
0
SHOW DETAILS
2497
0
SHOW DETAILS
1755
0
SHOW DETAILS
1556
0
SHOW DETAILS
1445
0
SHOW DETAILS
1265
0
SHOW DETAILS
594
0
SHOW DETAILS
490
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://assets.adobedtm.com/launch-EN6a77adac33bc4e988bfc30e73ee77a5f.min.js
line: 5
https://www.dyson.com/en
line: 303
https://sslwidget.criteo.com/event?a=36919&v=5.6.2&p0=e%3Dvh%26pi%3DviewHome&p1=e%3Dexd%26rvi%3D33648024401860993180464523423489532372&p2=e%3Ddis&adce=1&tld=dyson.com&dtycbr=31967&abe=0
line: 0
90

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of dyson.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Dyson.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Dyson.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Shop now

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Save $100 on the Dyson V8 Absolute
h6

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
57

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that dyson.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
Modernizr
3.8.0
Vue
boomerang.js
1.632.0
core-js
3.4.1: global, 3.0.0: pure

Audits

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://dyson.com/
http://www.dyson.com/
http://www.dyson.com/en
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
4
Medium

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://s3.amazonaws.com/ps.projects/dyson/images/BoldChat-60x60-v1.png
60 x 60
60 x 60
158 x 158

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning URL
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://i.salecycle.com/impression?msgId=c3c96c99-ce23-46a9-870e-9fffd1755a39
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://173e2546.akstat.io/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://s.salecycle.com/dyson_group_one/bundle.js
WebSocket connection to 'wss://ws.salecycle.com/ws?siteID=6362c0f1-6851-4739-8d70-2b9a0044763b&machineGUID=3c6e12aa-7cf3-47fa-8e92-1cdefbfc683d&tabID=50c780f7-9410-4b0d-8984-afea889e29dc' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
https://s.salecycle.com/dyson_group_one/bundle.js
WebSocket connection to 'wss://ws.salecycle.com/ws?siteID=6362c0f1-6851-4739-8d70-2b9a0044763b&machineGUID=3c6e12aa-7cf3-47fa-8e92-1cdefbfc683d&tabID=50c780f7-9410-4b0d-8984-afea889e29dc' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-vendor.min.8c004ac8fb0797394f3e4fcdb52bc872.js
https://www.dyson.com/etc.clientlibs/dyson/clientlibs/clientlib-main.min.901d08bfff166f177fab68ed123c4677.js
https://s.salecycle.com/iframe_receiver/bundle.js
https://s.salecycle.com/iframe_receiver/bundle.js.map
71

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for dyson.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of dyson.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 98% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Automotive
81x19
United States Change language or region

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
Document doesn't have a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
25

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of dyson.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of dyson.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 29.2 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://dyson.com/
http://www.dyson.com/
http://www.dyson.com/en
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 52.59.125.242
Continent: Europe
Country: Germany
Germany Flag
Region: Hesse
City: Frankfurt am Main
Longitude: 8.6843
Latitude: 50.1188
Currencies: EUR
Languages: German

Web Hosting Provider

Name IP Address
A100 ROW GmbH
Registration

Domain Registrant

Private Registration: No
Name: Domain Administrator
Organization: Dyson Ltd
Country: GB
City: Wiltshire
State:
Post Code: SN16 0RP
Email: domainnames@dyson.com
Phone: +44.16668272
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
CSC CORPORATE DOMAINS, INC. 204.74.99.103
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 4.7/5 (3 reviews)
WOT Trustworthiness: 94/100
WOT Child Safety: 94/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Technical

DNS Lookup

HTTP Response Headers

Whois Lookup

Created:
Changed: 29th September, 2020
Expires:
Registrar: CSC CORPORATE DOMAINS, INC.
Status: clientTransferProhibited
Nameservers: dns1.cscdns.net
dns2.cscdns.net
Owner Name: Domain Administrator
Owner Organization: Dyson Ltd
Owner Street: Tetbury Hill
Owner Post Code: SN16 0RP
Owner City: Wiltshire
Owner Country: GB
Owner Phone: +44.1666827200
Owner Email: domainnames@dyson.com
Admin Name: Domain Administrator
Admin Organization: Dyson Ltd
Admin Street: Tetbury Hill
Admin Post Code: SN16 0RP
Admin City: Wiltshire
Admin Country: GB
Admin Phone: +44.1666827200
Admin Email: domainnames@dyson.com
Tech Name: Domain Registrar
Tech Organization: Corporation Service Company
Tech Street: PO Box 597
Tech Post Code: B5A 4B4
Tech City: Yarmouth
Tech State: NS
Tech Country: CA
Tech Phone: +1.9027465201
Tech Email: admin@internationaladmin.com
Full Whois:
Domain Name: dyson.com
Registry Domain ID: 4785854_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2020-09-29T18:57:20Z
Creation Date:
Registrar Registration Expiration Date:
Registrar: CSC CORPORATE DOMAINS, INC.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Dyson Ltd
Registrant Street: Tetbury Hill
Registrant City: Wiltshire
Registrant State/Province:
Registrant Postal Code: SN16 0RP
Registrant Country: GB
Registrant Phone: +44.1666827200
Registrant Phone Ext:
Registrant Fax: +44.1666828040
Registrant Fax Ext:
Registrant Email: domainnames@dyson.com
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Dyson Ltd
Admin Street: Tetbury Hill
Admin City: Wiltshire
Admin State/Province:
Admin Postal Code: SN16 0RP
Admin Country: GB
Admin Phone: +44.1666827200
Admin Phone Ext:
Admin Fax: +44.1666828040
Admin Fax Ext:
Admin Email: domainnames@dyson.com
Registry Tech ID:
Tech Name: Domain Registrar
Tech Organization: Corporation Service Company
Tech Street: PO Box 597
Tech City: Yarmouth
Tech State/Province: NS
Tech Postal Code: B5A 4B4
Tech Country: CA
Tech Phone: +1.9027465201
Tech Phone Ext:
Tech Fax: +1.9027465252
Tech Fax Ext:
Tech Email: admin@internationaladmin.com
Name Server: dns1.cscdns.net
Name Server: dns2.cscdns.net
DNSSEC: unsigned

For more information on Whois status codes, please visit https://icann.org/epp

Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands.

Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting.

NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time.

Register your domain name at http://www.cscglobal.com
View Raw Whois

Nameservers

Name IP Address
dns1.cscdns.net 156.154.130.100
dns2.cscdns.net 156.154.131.100
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